Khush's Design Portfolio

Art Direction

JORDS

SWINGS & ROUNDABOUTS EP

— PROJECT NAME

JORDS

"Swings & Roundabouts"

EP Campaign


— ROLE

Art Direction

Commissioner


— DATE

June 2022


Jords came to us with Wiley's "Playtime Is Over" cover art as a starting point to use as an underpinning reference for the entire creative campaign. 



I'm an intentional creator and I love being able create art and content that is strong enough to stand-alone but also make perfect sense when put together.

Concept Sketch

We’ve used the collage method at several points for previous singles & felt like that might grant us the flexibility to incorporate different elements that each tell a different story. The example on the right was a part of the exploration + ideation phase on how we’d go about visualising the journey “from spirit to ego” that Jords wanted conveyed. We really wanted to integrate visuals that touch on his previous music and his Jamaican roots.

Concept to Design

We commissioned talented collage artist and animator Georgia Pedley to explore a couple of artwork options using baby pictures of Jords in conjunction with images of him in the present day to highlight that journey from "spirit to ego".


Jords – Swings & Roundabouts Artwork


We decided to Incorporate the “Between Spirit and Ego” tagline to add context & better frame the collage.


We also commissioned Georgia to animate the artwork in 3 different styles that we’d use across social media and YouTube.

WINNIE RAEDER

I NEVER DANCED LIVE PERFORMANCE

— PROJECT NAME

Winnie Raeder

"I Never Danced"


1x Live Performance Visual

1 x Visualiser

1 x Artwork


— ROLE

Creative Direction

Art Direction

Co-Direction

Set Design


— DATE

September 2022


"I Never Danced" was a stand out on the live show, and her story about the song particularly stood out to me. 


It was when she was dating her now girlfriend, who grabbed her in the living room to start dancing, but Winnie had realised she had never really danced seriously or intimately before, all for fun, so had this moment of feeling inadequate and silly.


This story helped us inform the cosy, ambient, intimate look and feel on set. We almost wanted to take ourselves back to the scene where it all unfolded.


Production Company: Firmative

Director: Dumi Siwo

Producer: Daniel Evans











Winnie Raeder “I Never Danced” Artwork