— PROJECT NAME
Amber Mark
"Generous"
— ROLE
Animation
Graphic Design
Art Direction
Conceptualisation
— DATE
JAN 2020
“Generous” is a sensual, yet energetic single Amber Mark dropped on the 31st January 2020.
The Pre-Valentines Day release of “Generous” presented an opportunity for me to lead the roll-out of a range of creative visuals including:
- Animated pre-save assets
- Digital tarot cards
- GIPHY stickers
- Spotify canvas
The purpose of this asset was to engage Amber’s IG audience to Pre-Save her track whilst getting a cheeky preview of the track and sultry visuals they can expect as a part of this release moving forward.
The purpose of this asset was to drive Amber’s IG audience to her website where they would then have the freedom to enter a bunch of online competitions + unlock special content.